Year 11 & 12 Enjoy National Digital Day!
Today, some of our Year 11 and 12 students took part in Digital Day, a nationwide event organised by BIMA (British Interactive Media Association). Joined by visitors from Modern Marketing, our students stepped into the role of an imaginary marketing agency, tackling real-world briefs for Aston Martin and HelloFresh.
Working in teams, they researched, brainstormed, and designed promotional pitches packed with creativity and innovation. Ideas ranged from Burberry collaborations and golf sponsorships to AI-powered cook-alongs—showcasing just how imaginative and forward-thinking our students can be!
Beyond the pitches, the day sparked meaningful conversations about future study options and career pathways in the digital and creative industries. It was an inspiring experience that highlighted the power of teamwork and original thinking.
A huge thank you to our guests from Modern Marketing and to all the students and staff who made the day such a success. Now, we eagerly await the results to see if our winning teams will triumph in the national competition!
You can find out more about the national event on the BIMA website here
